Tag Toy

In a dynamic era of electrified mobility, Hyundai Motor Company has embarked on a groundbreaking journey with the launch of its dedicated electric vehicle brand, IONIQ. Committed to redefining the automotive landscape, Hyundai’s vision for the future is not only reflected in its state-of-the-art electric vehicles but also in the innovative and visually captivating accessories that accompany them. One such standout item is the IONIQ Pixel Toy Flashlight, a creation by Citrus that seamlessly encapsulates Hyundai’s commitment to pushing the boundaries of design and technology.

Designer: Citrus design

At the heart of the IONIQ Pixel Toy Flashlight lies the inspiration drawn from Hyundai’s main design theme, Pixel. The company has ingeniously utilized parametric pixel lights as a design signature across its award-winning electric vehicles. This unique design language is not just a visual delight but symbolizes a journey that connects the past (analog), present, and future (digital). This common thread is integral to Hyundai’s EV design philosophy, signifying a harmonious blend of heritage and futuristic innovation.

The distinctive front pixelated lights of Hyundai’s electric vehicles are not merely a design choice; they represent a unique and unmistakable signature for the IONIQ series. These small cubic light clusters showcased prominently on the ’45’ concept EV and IONIQ 5, have become synonymous with Hyundai’s commitment to innovation. These pixel lights aren’t confined to the exterior; they also make an appearance inside the charging door, providing illumination regarding the charging status and the amount of charge.

As Hyundai Motor Company continues to shape the future of electric mobility, the Pixel Toy Flashlight serves as a tangible representation of the brand’s dedication to creating a cohesive and visually stunning ecosystem around its electric vehicles.

In the world of electric mobility, Hyundai’s IONIQ Pixel Toy Flashlight stands out as more than just an accessory; it’s a symbol of innovation, design excellence, and a bridge between the past and the future. As Hyundai Motor Company continues to lead the charge in the electric vehicle revolution, the Pixel Toy Flashlight serves as a shining example of how cutting-edge design and technological advancements can be seamlessly integrated into everyday products, bringing the future of mobility into the hands of consumers.

The kids of today will be the adults of tomorrow, and the experiences they have will shape their skills and behavior in the world they grow up to inhabit. Keeping this in mind, designer Cindy Kwok of Husky Design created an e-scooter designed to help children get accustomed to learning how to ride both standing as well as sitting-style scooters. Tiny toy electric cars are a dime a dozen, but this electric scooter is more than just a toy… it’s the child’s first proper vehicle with its own accelerator, headlight, horn, and a hybrid design that alternates between sitting and standing positions.

Designer: Cindy Kwok (Husky Design)

The scooter’s 2-in-1 design makes it a compelling vehicle for kids, giving them both the ‘scooter’ experiences. In the seated mode, the main stem folds downwards and becomes a seat, while the handlebars plug directly into the front fairing above the headlight. To use the scooter in standing mode, detach the handlebars and lift the seat up. Once the seat is fixed in its vertical position, clamp the handlebars on top to give you a standing scooter that’s much more akin to the last-mile e-scooters we see in urban setups today. The three-wheeled ride makes it more of a trike than a scooter, but it helps children maintain their stability without having them learn how to balance the way they would on a bicycle – something reserved for older kids after they grow up.

The e-scooter comes outfitted with a rear-wheel motor that’s activated through a big pedal switch on the back of the e-scooter. A ‘Go’ button on the front of the platform helps control acceleration (letting go brakes the scooter), and the handlebars offer a steer-by-wire functionality, allowing them to be plugged directly in the sitting mode or indirectly in the standing mode. The handlebars also have dedicated buttons to toggle the headlight or sound the e-scooter’s horn, helping children pick up the right on-road practices.

While this e-scooter is currently just a concept, one imagines that its top-speed mustn’t be rather high. Like most toy vehicles, the e-scooter is a slow-steady toy that has real-world features and details that allow the child to learn proper riding techniques and on-road etiquette through playtime.